In some ways for the better, and some ways worse. It was a long time ago when that book was published, and the world has certainly changed since then. I wanted to be able to speak to the idea that, regardless of what anybody else thinks, the person you are, the aspirations you have, and who you want to be, both from an interior and exterior perspective are the most important thing.” The idea that the things about us that are seen as less than or off-putting, are so much more celebrated now. But also, culturally, the way we are nowadays, there’s a point of pride in being different that didn’t exist when Hawthorne was writing that book. “There’s something about you that is innately and societally unclean, or different, or wrong, and making sure that everyone can see that, and how f*cked up and bizarre that is. “I was always really interested in the branding idea,” admits Andy. The lyric, “The world will stain us with a scarlet cross,” immediately brought Nathaniel Hawthorne’s novel from 1850, The Scarlet Letter, to mind. To still have that level of support, and people who are so dedicated… this tour that we’re on right now (in The United States), we’re playing bigger venues than we’ve ever played it’s a pretty humbling experience to know that, regardless of anything else, the audience for the band has grown over the years.” “We feel extremely fortunate to be 11+ years into our career as a band that people know about.
The video for “Scarlet Cross” has been viewed over eight million times in just under a year on YouTube. And to get what we thought was a pretty detail-oriented vision across to our fans.” Because now we have the course of this next year to further flesh it out and do additional music videos.
We felt like, let’s get something out there and introduce this world that we’re building. We were in the finishing stages, but we still had some writing to do. “We were in a position where we knew we couldn’t tour (because of the pandemic), and we were excited about where this record was going. “Truth be told, the record wasn’t complete when we released that single and video,” begins Andy. Now, on October 29, 2021, the elaborate and intriguing concept album, based upon characters created by vocalist Andy Biersack, will finally be released via Sumerian Records.
#IN THE END BLACK VEIL BRIDES CD FULL#
Black Veil Brides offered up “Scarlett Cross” as the first taste of their impending sixth album, The Phantom Tomorrow, nearly a full year ago on November 13, 2020.
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